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Keep the Pouch. Lose the Nicotine.

The familiar pouch. A different choice.

KEEP THE POUCH.
LOSE THE NICOTINE.

Love the pouch ritual, but don't want nicotine in the picture? Meet HEX: a nicotine-free caffeine pouch that fits into a familiar under-lip routine.

Discover HEX →
No nicotine  •  No tobacco  •  100mg caffeine per pouch
Actual HEX Phoenix Flame Mango tin
The part nobody talks about

IT'S NOT JUST WHAT'S IN THE POUCH.

Think about the moments you reach for a tin. Before sitting down to work. On your break. During the commute.

For some people, the familiar pouch routine is part of the appeal. But the format and the nicotine aren't the same thing.

YOU CAN CHOOSE THE FORMAT WITHOUT CHOOSING THE NICOTINE.
The two-part habit

ONE ROUTINE.
TWO DIFFERENT PARTS.

01 / THE INGREDIENT

NICOTINE

The addictive substance found in traditional nicotine pouches.

02 / THE FORMAT

THE RITUAL

Opening the tin. Placing a pouch under your lip. Returning to a familiar routine.

WHAT IF YOU CHANGED ONE WITHOUT LOSING THE OTHER?
The switch explained

KEEP THE RITUAL.
CHANGE WHAT'S INSIDE.

TRADITIONAL NICOTINE POUCH
  • Under-lip format
  • Familiar pouch routine
  • Contains nicotine
HEX CAFFEINE POUCH
  • Under-lip format
  • Familiar pouch routine
  • Zero nicotine
  • 100mg caffeine per pouch

HEX isn't a nicotine pouch with the nicotine removed. It's a different product using a familiar format, with caffeine instead of nicotine.

Meet HEX Focus Pouches

YOUR NEXT POUCH DOESN'T NEED NICOTINE.

Discreet, nicotine-free energy pouches with 100mg caffeine per pouch. Choose from Mango, Spearmint, Cola, Watermelon and Blueberry.

15 pouches per can. No tobacco. No drink required.

Explore flavours & offers →
Actual HEX Mango tin
Mango
Actual HEX Spearmint tin
Spearmint
Actual HEX Cola tin
Cola
Actual HEX Watermelon tin
Watermelon
Actual HEX Blueberry tin
Blueberry
Picture the moments

SAME MOMENTS.
DIFFERENT POUCH.

DESK TIME.

The moment you settle in to get things done.

ON THE MOVE.

A familiar pouch format that fits into your pocket.

A different ingredient doesn't need a completely different routine.

See HEX →
Questions worth asking

BEFORE YOU MAKE THE SWITCH.

Does HEX contain nicotine?

No. HEX Focus Pouches contain no nicotine or tobacco.

Is HEX the same as a nicotine pouch?

HEX uses a familiar under-lip pouch format, but its ingredients and effects are different. HEX contains caffeine rather than nicotine.

How much caffeine is in HEX?

Each pouch contains 100mg caffeine. Keep track of your total caffeine intake from all sources and follow the product directions and warnings.

Can HEX treat nicotine cravings or withdrawal?

HEX is a nicotine-free caffeine pouch, not an approved treatment for nicotine dependence or withdrawal. If you're looking for help quitting nicotine, speak to a pharmacist or healthcare professional about evidence-based support.

Which flavours are available?

Mango, Spearmint, Cola, Watermelon and Blueberry.

Your routine. Your choice.

KEEP THE POUCH.
LOSE THE NICOTINE.

Want a familiar pouch experience without nicotine? Discover HEX and choose your flavour on our product page.

Explore HEX Focus Pouches →

Contains caffeine (100mg per pouch). Not a nicotine-cessation medicine. Use responsibly.

Frequently Asked Questions

HEX delivers clean energy and focus through caffeine and nootropics in 15-30 seconds without the addictive nicotine damaging your cardiovascular system.

While nicotine pouches create dependency by hijacking dopamine receptors and constricting blood vessels, HEX supports your body's natural systems. Same format and ritual, completely different outcome - you're healing instead of feeding addiction.

If you use 10 nicotine pouches daily at £0.28 each, you spend almost £100+ monthly (£1,200+ yearly). HEX costs £0.67 per pouch for superior cognitive support.

But the real savings are in your health: No cardiovascular damage. No elevated heart rate 24/7. No blood pressure spikes. No addiction that gets worse over time. Your heart and your wallet both thank you

Each HEX pouch contains:

🧠 Caffeine (100mg) Natural-inspired lift equivalent to a strong cup of coffee, but with controlled release through saliva absorption for steady effects.

🎯 L-Theanine (30mg) The key ingredient that promotes a balanced experience. Naturally found in green tea, it promotes calm alertness and smooth energy delivery.

⚡ Alpha-GPC (50mg) Designed for your daily flow and mental presence during demanding tasks.

🔋 L-Tyrosine (30mg) Amino acid that aids your routine during demanding schedules under pressure or fatigue.

💪 Taurine (20mg) Naturally occurring compound that supports your active lifestyle

🌿 Natural Flavours Plant-based flavouring agents that provide great taste without artificial additives.

Step 1: Remove & Place Take one pouch from the tin. Place it between your upper gum and lip - exactly like you're used to with nicotine pouches.

Step 2: Let it Activate Within 15-30 seconds, you'll feel the familiar cool sensation and flavour. But instead of nicotine damaging your cardiovascular system, you're getting clean cognitive support.

Step 3: Go About Your Day The pouch works discreetly for 30-60 minutes, giving you the focus and energy you thought you needed nicotine for - without the addiction, heart stress, or dependency building.

Step 4: Remove When Done Simply take out the pouch and dispose of it. Clean, simple, familiar.

Pro Tips:

Transitioning from nicotine? Replace every other nicotine pouch with HEX

Within 2-3 weeks, most users completely replace nicotine

Keep the ritual, lose the addiction

Drink water to stay hydrated

Maximum 4 pouches per 24 hours

Unlike nicotine, you won't become dependent on HEX

Yes. Unlike nicotine pouches, which are cardiotoxic and highly addictive, HEX contains well-studied, non-addictive nootropics.

Each ingredient supports healthy brain and body function rather than creating dependency.

No vasoconstriction.

No elevated heart rate.

No blood pressure spikes.

No cardiovascular strain.

No addiction.

Many users report improved resting heart rate, better HRV, and normalised blood pressure within weeks of switching from nicotine to HEX.

Night and day difference. Nicotine disrupts sleep architecture even hours after your last pouch, keeping you in a chronic state of poor rest and fatigue, which makes you crave more nicotine the next day.

HEX provides daytime focus without disrupting natural sleep cycles. Most former nicotine users report dramatically improved sleep quality within 2-3 weeks - deeper sleep, easier time falling asleep, waking up refreshed instead of immediately reaching for a pouch.

We offer a 30-day money-back guarantee. If HEX doesn't make your transition from nicotine dramatically easier, we'll refund every penny.

But here's what usually happens: Within a week, you notice you feel calmer, clearer, and more in control.

Your heart isn't racing. You're sleeping better. The cravings are manageable instead of overwhelming.

By 30 days, most people wonder why they waited so long to break free.

Familiar format, completely different feeling. HEX pouches feel soft and pillowy under your lip exactly like nicotine pouches.

Flavour activates in 15-30 seconds with a cool sensation.

But here's the difference: Instead of the jittery, anxious energy from vasoconstriction and adrenaline (which you've confused with "focus"), you get actual cognitive clarity.

No heart racing. No blood pressure spike. No building dependency with every pouch.

Just clean, sustainable focus that supports your body instead of damaging it.

After 30-60 minutes, you simply remove it - no mess, no residue, no cardiovascular stress.

Absolutely. HEX is completely discreet - you simply place it under your upper lip and continue with meetings, calls, or presentations. No one will notice, unlike carrying energy drink cans or needing coffee breaks. Perfect for offices, lectures, or any professional environment.

Absolutely. HEX is specifically designed to break the nicotine addiction cycle that's damaging your cardiovascular system and costing you £100+ monthly.

Unlike other quit methods that require brutal cold turkey, HEX lets you keep the ritual and format while supporting your brain's natural dopamine and energy systems.

The L-Theanine prevents the anxiety and mood crashes during withdrawal. Alpha-GPC supports dopamine production as your brain rewires. You get focus and energy without feeding addiction.

Most customers successfully transition within 2-3 weeks, then continue using HEX as a healthy, non-addictive cognitive tool - or stop entirely without withdrawal.

Familiar format, completely different feeling. HEX pouches feel soft and pillowy under your lip exactly like nicotine pouches.

Flavour activates in 15-30 seconds with a cool sensation.

But here's the difference: Instead of the jittery, anxious energy from vasoconstriction and adrenaline (which you've confused with "focus"), you get actual cognitive clarity.

No heart racing. No blood pressure spike. No building dependency with every pouch.

Just clean, sustainable focus that supports your body instead of damaging it.

After 30-60 minutes, you simply remove it - no mess, no residue, no cardiovascular stress.